an observation about european cars vs the rest of the

Andrew Buc abuc at
Wed Sep 5 19:05:30 EDT 2001

On Tue, 4 Sep 2001 22:32:59 -0700 (PDT), Ti Kan wrote:

>Perhaps they are just trying to imitate their European competition, namely
>Mercedes, BMW, Audi and Jaguar.  And imitators they are.  Their very 
>"brand names" were conjured up by marketeers, unlike the European makes
>whose names have a real company behind it, actually mean something, and
>has a rich heritage associated.

For a while Mazda was planning an upscale division (at least in the
States) called Amati--sounds Italian, doesn't it? We did get what would
have been the Amatis, but w/Mazda badges. I'm not sure offhand which
Mazda models would have been Amatis.

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